Monday, June 28, 2010

New Britax Seats - RF to 40lbs! FF to 70lbs, improved side impact protection


- New technology on convertible car seat range addresses no. 1 cause of death for children in vehicle crashes -

CHARLOTTE, N.C., June 28, 2010 - Britax today announced a full redesign and relaunch of its line of best-selling convertible car seats. The new line offers Superior 360 Degree Protection with Revolutionary Head Safety Technology that dramatically reduces the risk of head injury and provides complete protection from all sides in the event of a vehicle crash.

Head safety is critical because even tiny increases in head excursion - the distance the head travels forward during the crash - can exponentially increase the risk of head injury. Head injury is the leading cause of death for children up to 12 years old involved vehicle crashes and comprises 65 percent of injuries in both frontal and side impact crashes, according to Child Injury Led Design and Children's Hospital of Philadelphia. With this in mind, Britax designed its new line to help prevent real world injury for children and make it that much easier for parents and caregivers to use their children's car seats correctly each and every time.

Unprecedented Head Safety
Britax Revolutionary Head Safety Technology incorporates features that lower the child's center of gravity, strengthen the child seat and manage crash energy. Together, they reduce head excursion and offer the most advanced protection to children. These include:

* A re-engineered lower center of gravity that allows the child to sit lower and creates stability in the event of a crash.
* Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
* Patent-pending Britax SafeCell(tm) Technology with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
* Energy-Absorbing Versa-Tether(r) with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces reaching the child.

Enhanced side impact protection, extended weight capacities
Britax designed its new line to improve upon its Side Impact Protection (SIP) and True Side Impact Protection(r) (TSIP). The car seats feature deeper side walls lined with energy-absorbing EPP foam that distribute crash forces, shield from vehicle intrusion, and contain the head, neck and body. Britax TSIP car seats also offer a head restraint that creates an extra layer of energy-absorbing EPP foam, keeping the head, neck and spine "in true" or aligned. This protection is imperative, as approximately one in four of all motor vehicle crashes that involve children occur from the side, and these result in a significantly higher injury rate than frontal or rear impacts, according to the Children's Hospital of Philadelphia.
In addition to enhanced side impact protection, the new line offers higher weight capacities to keep children rear facing longer and to allow for extended use of a five-point harness. The convertible car seats can accommodate children from between 5 and 40 pounds rear facing and up to 70 pounds forward facing, and the mid-capacity convertible allows children to sit forward facing up to 55 pounds. The new seats offer a harness position that helps position the harness at or below baby's shoulder, and an infant insert is available separately to properly position the infant and protect the airway.

Installation and Ease of Use Features
The new convertibles also include features that make them easier to install and use properly and consistently.
Non-handed premium LATCH connectors allow the seats to easily transition from rear to forward facing, while an easy access cover and access to belt paths from the front of the seat reduce the time needed for installation. Built-in lock-offs ensure a tight lap and shoulder seat belt installation with minimal effort.
Ease-of-use features include: a quick-adjust head restraint, a no-rethread harness (available on all convertibles except for the line's mid-capacity convertible), buckle adjustments and multiple recline adjustments.
The revamped line includes the Roundabout 55 (SRP: $199.99), Marathon 70 (SRP: $279.99), Boulevard 70 (SRP: $309.99), Boulevard 70 CS (SRP: $329.99) and Advocate 70 CS (SRP: $369.99). They will be available in a variety of fashions at independent and mass retailers in August 2010.
Additional information including product pages, video clips and user guides will be available on starting July 1, 2010.
About Britax Child Safety Inc.

Child car seat and stroller manufacturer Britax(r) Child Safety Inc. is the leader in developing cutting edge technologies that absorb crash forces and manage energy away from the child in a crash. Britax has pioneered features such as side impact protection, True Side Impact Protection(r), and Side Impact Cushion(tm) Technology to minimize the risk of injury in side impact crashes, which are the most severe vehicle collisions. The Britax range includes a car seat for every stage of a child's life from "birth to belt" and offers higher weight capacities to keep children rear facing and in a five-point harness longer.
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