Monday, February 22, 2010

Britax Announces new Frontier 85


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Britax booster offers children greater protection and better fit

CHARLOTTE, N.C., February 22, 2010 — Britax is introducing a new combination booster seat that offers the highest harnessed weight and height capacity in the industry. The Frontier® 85 Combination Harness-2-BoosterTM with True Side Impact Protection® allows children to remain in a five-point harness up to 85 pounds with a seated shoulder height of up to 20 inches. As a belt-positioning booster, the seat can accommodate children up to 120 pounds and 65 inches tall.

Designed to keep children in a five-point harness for as long as possible, the Frontier 85 helps safely graduate children who are at least 2 years old and weigh at least 25 pounds from their convertible car seats. The True Side Impact Protection technology on the Frontier 85 includes deeper side walls, and works to distribute crash forces, shield from vehicle intrusion, contain the head and body, and keep the head, neck and spine aligned. This is important because one in four of all motor vehicle crashes that involve children occur from the side, and these crashes result in a significantly higher injury rate than front or rear crashes.

“We know that the National Highway Transportation Safety Administration and the American Academy of Pediatrics promote keeping children harnessed for as long as possible,” said Sebastiaan Selders, product manager at Britax. “We designed the Frontier 85 to not only help children remain in a five-point harness longer and provide greater side impact protection, but to also offer superior ease-of-use and installation features. This is critical because when a seat is used correctly it provides optimal protection for the child.”

In order to accommodate the higher height limit and provide a secure fit, the Frontier 85 offers a total of 10 harness positions and three buckle strap positions. The harness also has a cobble weave design with sewn buckle stops to help prevent the harness from twisting and sliding out of place.

The Frontier 85 includes a number of parent-favorite features. These include: a quick-adjust head restraint, no-rethread harness, color-coded vehicle belt guides, Versa-Tether®, Harness Ultra Guard System (HUGS™) and premium LATCH connectors. The seat also offers big, comfortable armrests, dual cup holders, and a durable, washable cover.

When used as a belt-positioning booster the Frontier 85 is compatible with the new Britax SecureGuard Belt Positioning Accessory Clip. The SecureGuard, which is sold separately, works with the vehicle safety belt to prevent the child from sliding under the lap-belt portion of the safety belt during impact, reducing the risk of abdominal injury.

The Frontier 85 comes in four fashions and will be available at independent and mass retailers in late March 2010. The suggested retail price is $279.99.

About Britax Child Safety Inc.

Child car seat and stroller manufacturer Britax® Child Safety Inc. is the leader in developing cutting edge technologies that absorb crash forces and manage energy away from the child in a crash. Britax pioneered features such as side impact protection and True Side Impact Protection® to minimize the risk of injury in side impact crashes, which are the most severe collisions. Side Impact Cushion™ Technology, the newest innovation from Britax, is the first and only technology to reduce side impact crash energy by 50 percent for the child in the seat while also protecting adjacent passengers. Britax child seats also offer higher weight capacities to keep children rear-facing longer and to support extended use of a five-point harness.

Britax is the best-selling child seat in Europe and has become one of the most-trusted brands in North America by parents and caregivers since entering the market in 1996. The company recently launched a line of premium strollers that includes the travel system compatible Chaperone stroller and the lightweight Blink umbrella-fold stroller. For more information, visit
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